Hoo's With US
Founder and FIBA Agent
Tyler Sims
Brandon “T. Sims” Sims is the founder of Hooties Sports Group and a certified FIBA-licensed agent, representing basketball athletes across international markets. With a multi-sport vision that includes basketball, football, MMA, and pro wrestling, he works to secure opportunities that elevate athletes on and off the court.
His background in marketing, youth development, and community leadership gives him a people-first approach to representation — blending business strategy with genuine care for each athlete’s journey.
Head of Marketing and NIL Manager
Henry Yuan
Henry leads all Name, Image, and Likeness (NIL) initiatives and oversees marketing strategy for the agency and its athletes. From social media branding to partnership development, Henry helps athletes secure sponsorships, build their digital presence, and connect with brands that match their personal story.
He also coordinates content strategy, appearance agreements, promotional campaigns, and marketing analytics to ensure every athlete is positioned to win on and off the field.